Sale of Lalibela Heralds New Era
The goals of conservation and community upliftment can only be sustainable over the long term if they are matched by tourism offerings that are run on sound commercial principles.
There is much debate about the role of the tour operator and travel agent in these times of rapid technological change. Lalibela believes that the travel trade has a significant role to play in the lodge industry, given the complexities of seasonality, logistics, and the like that come into play when deciding on the safari portion of an itinerary – knowledge that only a travel professional can provide.
With all the exciting changes taking place at Lalibela, this is the ideal time for travel trade professionals to contact Lalibela Game Reserve and to learn about the various developments taking place.
Written by: Vernon Wait
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